The restaurants serve a variety of Mexican inspired foods that include tacos , burritos , quesadillas , and nachos. Original Taco Bell's featured walk-up windows only, with no indoor seating or drive-thru service. In , its first franchise location east of the Mississippi River opened in Springfield, Ohio.

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Close to the time that PepsiCo spun off its restaurant business in , [15] the Border Bell in Mountain View was closed and converted to a Taco Bell restaurant which was still open in Corn was not segregated at grain elevators and the miller in Texas did not order that type.

Brands on May 16, Taco Bell agreed to meet all the coalition's demands to improve wages and working conditions for Florida tomato pickers in its supply chain. Brands headquarters.

Taco Bell began experimenting with fast-casual and urban concepts when it created U. Taco Co. The menu consists of tacos with American fillings, and did not sell food sold in Taco Bell restaurants such as burritos. It was launched in Huntington Beach, California in August It was announced in August that the store would begin hosting weddings. In March , Taco Bell introduced private beta testing of an artificial intelligence bot on the messaging platform Slack designed to take orders of select menu items from local Taco Bell locations and have the orders delivered.

Taco Bell plans to have a wider roll-out of this functionality in the coming months. Previously, Taco Bell's hot sauces were only available in sauce packets at the Taco Bell chain itself. In February , Taco Bell made its hot sauces available for purchase, sold in bottle form at grocery stores.

In , Taco Bell built a restaurant out of five cargo shipping containers for the Texas music festival, South by Southwest. Due to popularity, the franchise decided to move the restaurant to a lot in South Gate, California , and it opened to the public a year later. The restaurant features Taco Bell's full menu, with outdoor seating, a walk-up window, and a drive-thru, but no indoor seating unlike regular Taco Bell locations.

Upon the announcement the hotel was booked up in two minutes [40]. Taco Bell announced plans to stay in its current corporate headquarters until In March , Taco Bell announced a promotion to coincide with the re-entry of the Mir space station. They towed a large target out into the Pacific Ocean, announcing that if the target was hit by a falling piece of Mir, every person in the United States would be entitled to a free Taco Bell taco.

The company bought a sizable insurance policy for this gamble. In , Taco Bell first offered the "Steal a Base, Steal a Taco" promotion—if any player from either team stole a base in the World Series , the company would give away free tacos to everyone in the United States in a campaign similar to the Mir promotion, albeit with a much higher likelihood of being realized.

The promotion has been offered in several World Series, most recently in , with Trea Turner of the Washington Nationals successfully stealing a base in Game 1. Taco Bell sponsors a promotion at home games for both the Portland Trail Blazers and the Cleveland Cavaliers in which everyone in attendance receives a coupon for a free Chalupa if the home team scores points or more. Featuring Varsity Fanclub's Bobby Edner , the rap music style commercial shows a group of friends gathering change as they drive toward Taco Bell.

The commercial represents Taco Bell's first foray into movie theater advertising, featuring the ad during the opening previews of Transformers: Revenge of the Fallen and Public Enemies as well as screens in some movie theater lobbies. A large advertising push by Taco Bell was begun in late February in response to a consumer protection lawsuit filed against the company by an Alabama law firm. The promotion sought to counter allegations that the company falsely advertised the ratio of ingredients in its beef filling for its tacos.

The ad followed several full-page print ads in the New York Times and other newspapers that featured the headline "Thank you for suing us. The various campaigns came shortly before the company began its official response to the suit in the United States District Court for the Central District of California and were designed to bring public opinion into their camp. Various analysts stated that the company would have been better off using a grass-root campaign that involved in store advertising and other non-broadcast media.

She commented that reviving memories of a suit that the majority of the public had forgotten after the initial burst of publicity was the wrong strategy from Taco Bell. On June 6, , Taco Bell announced it would be testing a new "Cantina Menu" with upscale items in their Kentucky and California restaurants. The new menu was created by celebrity chef Lorena Garcia , which will feature black beans, cilantro rice, citrus and herb marinated chicken and cilantro dressing.

The Cool Ranch Doritos taco began being sold in stores March 7, However, they neglected to inform the majority of their stores of this — leading to numerous complaints on its social media sites and news sites from disappointed consumers who were unable to obtain the new taco. On July 23, , Taco Bell announced they will stop selling kids' meals and toys at all their U.

Some outlets will stop selling them as early as July On August 6, , Taco Bell announced it was expanding its test market of waffle tacos to about restaurants in Fresno, California , Omaha, Nebraska and Chattanooga, Tennessee , starting August 8. The waffle taco includes scrambled eggs, sausage and a side of syrup. It was the top selling item during breakfast hours at the five Southern California restaurants where they were tested earlier in Other items include A. Crunchwrap, Cinnabon Delights, breakfast burrito, A.

In August , Taco Bell announced it would begin testing a mashup known as Cheetos Burritos at select Taco Bell restaurants [77] On September 19, , Taco Bell launched Airheads Freeze, a drink inspired by the candy Airheads White Mystery, and allow people to guess its flavor on social media. The breakfast taco, which uses a fried egg as the shell for potato bites, nacho cheese, shredded cheddar, and bacon or sausage crumble.

In , the company released the Naked Chicken Chalupa that uses a chalupa shell made from chicken, using a similar idea to the Double Down and later that year the Naked Chicken Chips, which are chicken nuggets shaped like chips with nacho cheese. The program was cancelled after much negative feedback from drivers. On September 21, , Taco Bell announced National Taco Day celebrating its global reach outside of the United States, to be celebrated in 20 countries.

It has since been renamed to just "Cravings Value Menu", as some of the items have increased in price. In April , they introduced a "loaded nacho taco" for a dollar. This was a loose meat sandwich with taco-seasoned ground beef, shredded cheese and lettuce, diced onions and tomato with mild red sauce, served on a steamed hamburger bun. The sandwich was removed from the menu sometime in the late s to keep a strictly Tex Mex-inspired line up.

In September , Taco Bell made new changes to its menu. Three more TBG restaurants opened before they were closed in Taco Bell relaunched in the Chinese market when a store opened in Pudong , Shanghai in late The chain operated 35 outlets across India as on the same date. Taco Bell once operated shops at Tokyo and Nagoya in the s but withdrew several years later [] Since then, there were shops only at United States Forces Japan bases. There are currently two locations in Seoul , in the Itaewon and Hongdae districts, which attract the most foreigners and college students.

The two branches opened in the summer of , Itaewon's branch coming first. A Taco Bell had long been a presence at the U.

Army's Yongsan Garrison , which is off-limits to non-military personnel, and for a time there was a tongue-in-cheek grassroots campaign by non-Korean, non-military foreigners in Seoul to get another Taco Bell location. They now have one on the ground floor and one on the fourth floor in the food court at the Gateway Mall. There is also a branch at the TriNoma mall in Quezon City. One other store opened in Uxbridge but all closed in the mids. However, only one store was opened at Birmingham University , which is now closed.

Access is restricted to relevant service personnel. In the late s, Yum! Brands announced that it was reopening Taco Bell locations in the United Kingdom as part of a large planned expansion into Europe. On March 1, , it was announced that trace amounts of horse meat from a European supplier had been found in various food products, including Taco Bell's beef in the UK, hampering the chain's growth in that already-stubborn market.

This experiment lasted only a few years but these locations live on under different ownership and a different name. Finland is the first country to include pulled oats a meat substitute in the menu. It was established in late , after the departure of the U. Navy from Naval Air Station Keflavik. The first Taco Bell store opened in Romania 's capital, Bucharest , on October 12, , and there are currently 7 stores on the Romanian market. Further restaurants are planned to be opened within the next 18 months probably also in Cyprus' capital Nicosia.

The first Polish Taco Bell store was opened in Following an aggressive campaign of expansion, Taco Bell's efforts soon withered, and the chain withdrew from Poland shortly thereafter. A third restaurant has opened in Breda. Spain is the most important market for Taco Bell inside Europe.

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There are 32 Taco Bell branches in Spain. Brands announced that it would open additional restaurants in Spain in early as part of a test trial for the European market. Taco Bell announced, at least, 10 new restaurants through Spain. Taco bell still is open in Kuwait and hasn't been pulled out from the Kuwaiti market ever since.

Taco Bell has been present in Canada since with the first store opening in Windsor, Ontario. Taco Bell offers free soda refills in its stores.

Taco Bell has attempted to enter the Mexican market twice. After a highly publicised launch in Mexico City in , all the restaurants were closed two years later. In September , Taco Bell returned to Monterrey , projecting an American image with an Americanized menu that included french fries, but it closed in January due to low patronage.

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Taco Bell first opened in Australia in September , but Taco Bell was ordered to change its name after the owner of a local restaurant successfully sued Taco Bell for misleading conduct. The owner successfully argued that Sydneysiders would confuse the takeaway chain with his restaurant, and this would damage his reputation. Taco Bell later opened in in Australia with a store in the cinema district on George Street, Sydney and a year later in within a few KFC stores in the state of New South Wales, but by , the Taco Bell brand was pulled out of the country.

On September 13, , Collins Foods announced that Taco Bell would return to the Australian market, with their first store being situated in the Brisbane suburb of Annerley in Queensland using a refurbished Sizzler restaurant which had closed earlier that year.

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