Godiva gave out free chocolates, while Sephora offered face masks and perfumes. Penney, opened stores on Thursday evening and most were offering extended deals online.

Some started offering in-store deals earlier this week. A confrontation between two men in the parking lot of Willowbrook Mall in Houston left one shot and the other stabbed, though the origins of the clash and whether it was shopping-related was not immediately known, police said. A false report of gunfire prompted shoppers to flee the Westland Mall in Hialeah, Florida.

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Stores reopened less than an hour later, a mall security supervisor told Reuters by phone. Near Birmingham, Alabama, police broke up a fight on Thursday night between two women who may have been arguing over a sale item at the Riverchase Galleria, mall officials said.

Big Changes are Happening

Still, traditional retailers earn the bulk of their revenue from in-store buys. Shoppers in brick-and-mortar stores can also be easier to tempt with impulse or add-on purchases than online browsers.

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