The bark from a Madagascan shrub, Katacfray, has moisturizing and fortifying properties. So when it is harvested, Clarins sees that only two narrow strips on the opposite sides of the tree are removed.

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Then, the tree is left alone for four to five years to heal. They also use locally grown plants from fair trade sources. Their innovative product ideas are amazing. When creating their anti-aging serum, Double Serum, Clarins' researchers found that some ingredients were water soluble, and some were only soluble in oil.

So they originally sold it in two bottles, letting the customer mix it at home. While the product has been reformulated eight times, the bottle has also changed.

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The product is now sold in a single bottle with two compartments and two pumps. This reduces packaging production costs, shipping costs, and environmental impact of production and waste. Clarins has developed another environmentally friendly and money-saving packaging idea -- refillable bottles.

For example, with their skincare brand, My Blend, customers can order the cream doses and Boosters, and then, mix them in the original bottle.

This cuts down on production and packaging costs, saving money for the company and the consumer. This also reduces the environmental impact of extra production and extra waste. The Clarins perfume, Angel by Thierry Mugler, is another product with a refillable bottle. The blue perfume is a combination of chocolate, praline, and patchouli. The bottle is a complex, faceted star. Because of the complexity and expense of manufacturing of the gram bottle, perfume fountains were created to refill the bottles. This again reduces costs and environmental impact. Clarins also uses innovative marketing strategies.

Long ago, they started the continuing practice of including a card in every product to gather feedback. They also believe in presenting their customers with free samples. In their stores, they have a sample wall.

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A beauty consultant gives a personal analysis to customers and then provides the customer with samples of the product that she used. For online customers, there is a catalog of miniature samples. Sample perfumes can be found in magazines. The perfume sample is flat and can be used multiple times.

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In the future, Clarins is focusing on using glass over plastic, avoiding PVC, reducing the weight and volume of product packaging, and using recyclable materials and recycled cardboard. Clarins truly does innovate responsibly. Clarins on Facebook : On Facebook, Clarins has advertisements and videos. The company also uses its Twitter feed to let customers know about sales and provide information about their products.

Clarins on YouTube : On their YouTube page, Clarins has videos on their products and the benefits of the various ingredients in their products.

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There are videos on how to use their cleansers and apply their makeup. Impulse Cosmetics Coupon Code go to impulsecosmetics. Impulse Beauty at Macys. Wholesale Application Requirements.

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