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I guess that's why so me people call graymail "bacn" bacon. Email deliverability experts can be so clever, huh? But you're not into fishing yourself, and now you're getting emails from them that don't interest you. That's one type of graymail.

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In other words, the email technically gets sent and delivered , but it's not necessarily seen. Well, as it turned out, the HubSpot Marketing Blog had a bit of a graymail problem on our hands. So we took action. While it was a slightly more aggressive approach, we chose "clicks" over "opens" as our criteria for engagement since open rate is an unreliable email marketing metric. As you already know, this workflow unsubscribed about , unengaged subscribers right off the bat.

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But once we got over the sticker shock, we realized there wasn't really anything to be worried about. And the people we were unsubscribing hadn't clicked through to our blog from any of the emails we'd sent them over the course of the last 6 months, so we weren't at risk of losing any email traffic.

When we made the switch, we also sent an email to our former instant subscribers to let them know we were discontinuing our instant subscription in favor of our daily email, and that their inboxes would be a little lighter for it. We did this for several reasons, but I'll highlight a couple of the major ones here.


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For one, the graymail problem. That's a heckuva lot of email, which leads me to my second point. In fact, it's a very un lovable amount of email. What if we ever decided to increase our publishing frequency? Compared to the unengaged workflows we set up, getting rid of our instant subscription was a riskier move because. Sending just one email per day instead of multiple emails didn't translate into less traffic to the blog from email.

This wasn't that surprising to us, because in order to lose traffic, lots of subscribers would've needed to be clicking on more than one email per day, which was an unlikely scenario.

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The majority of the email replies we received were very positive and included sentiments like this:. In other words, there's got to be a better way to give these subscribers what they want than by flooding their inboxes with email messages. Could someone invent a completely new platform or tool that helps to solve this problem? Perhaps better personalization is the solution here. If people were able to subscribe only to the content they're interested in, instant email notifications would become much more tailored to the subscriber and a whole lot more valuable as a result.

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This is definitely something we'll be noodling on, so let us know if you have any ideas ;-. Originally published Dec 9, AM, updated February 01 Contact Us. Investors Investor Relations. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news.


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Thank You! Get HubSpot free. Marketing 5 min read.

No spend February + Pantry Purge - Saving Money 2018 - Nichole The Coupon Queen

The Commissaries on military bases outside of the USA which excludes Hawaii and Alaska will accept manufacturer coupons up to 6 months past their expiration date. Want to see some fun testimonies? Follow our friends at Coups For Troops on Facebook! Share 1. Pin October-December Purge all October-December inserts.

Dollar General puts their 2-page weekly ad flyer inside the SmartSource Coupon insert.

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It is only good for the week in which it comes in the insert. To save space, pull those sheets out of the insert get rid of it right away! No need to let it take up valuable space! Send your expired coupons to the Military!

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