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The pros and cons of online store offers
As a marketer, you should know that now all customers are attracted to discounts, some find more value on free shipping or items. In fact, when asked what would make them shop online more often, 9 out of 10 consumers said free shipping was the number one incentive. Experiment with the different types of offer to find out which promotion appeals to your customer base more.
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The result should be enough to determine the best strategy to use next. Flooding customers with discounts or freebies in the form of promo codes does not necessarily result in conversions or sales.
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Just like any other marketing tactics, you need to strategize your promo code. Using an email marketing automation platform with advanced features can help you send targeted, personalized promo codes to the right customers and at the right time to retain customers and acquire new ones. Pop your details below and get the very latest articles, updates and offers! Back to Blog. Stay in the Know. We use cookies to assist you with more targeted content and more personalized user experience.
By using this website, you consent to our use of cookies. All this adds up to smoother experience for your customers, and potentially higher conversion rates for you. Using discount codes can also help you track the success of your marketing efforts.
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There are a hundred and one ways you can use sales, offers, discounts, and deals to drive customer loyalty, acquisition, and conversions. These are traditional sales used to drive conversions. Many times sales are used at the end of a month or quarter to increase revenues to meet business goals. Example: The online photo department at Walgreens has weekly sales and coupon codes , as well as ongoing promo codes at the bottom of the page. They kicked this initiative off by manually reaching out to potential respondents on LinkedIn. Black Friday Cyber Monday and the holiday season are the big ones, but the whole year is sprinkled with national and commemorative holidays that provide an opportunity to share relevant discounts and offers with customers.
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Example: Blu Skin Care regularly makes use of holidays to promote offers to their visitors and past customers. They promote these in different ways: email, social media, markets, and on their website. For everyone else, or if you want more customization and analytics, check out Klaviyo. This reminds and incentivizes first-time visitors to come back and complete their purchase. As you probably already know, building an email list is extremely important for online retailers. You also get their email, providing you with the opportunity to build a relationship, foster customer loyalty, and market to them in the future.
Example: Online retailer Overstock. One of the hardest parts of running a new online store is getting the word out. Giving visitors and customers an incentive to share your store with their social circles can be an effective way to create inexpensive word-of-mouth. People are much more likely to purchase from you if referred by a friend or family member. Use this to your advantage and leverage offers to encourage referrals. You can choose to give a deal to the person referring, the person being referred, or both.
Example: Meal-delivery brands like Blue Apron and Hello Fresh are well known for their referral marketing. Every so often, customers are gifted promo codes to share with friends and family, who can then redeem their first box for free or at a steeply discounted price. For every friend who redeems, the referrer often gets a free or discounted box, too.
Providing a first-timers offer could be just the nudge a first-time visitor needs to be converted to a paying customer. An offer based on the total value of a shopping cart is an effective upselling tactic to encourage customers to spend more, increasing your average order size. You can also offer minimum purchase discounts for specific collections and products.
Effective Ways to Use Promo Codes to Boost Sales - ActiveTrail
Exclusive offers on your social networks can be a great way to build customer loyalty with those who follow you. Plus, this tactic provides a reason for new people to follow and subscribe to your social channels, which will allow you to market to them in the future as well. Example: Online natural skincare retailer Maple Holistics , has shared social media-specific offers. Love Is In The Hair!
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Maple Holisitcs is celebrating Valentine's day with our true love: You! We love our incredible customers. Spoil yourself, you deserve it! Rewarding customer loyalty can build an even stronger bond while also only providing discounts to customers who already spend money with you. You can easily make discount codes exclusive to specific groups of customers with Shopify. It can be as simple as sending your best customers a personal email with a discount or credit, using an automated email marketing app like Klaviyo to send email offers when someone makes a certain number of purchases from your store, or implementing a customer loyalty program like LoyaltyLion.
Example: One of the major customer loyalty tools behind the success of outdoor shop REI is its co-op membership program. Sometimes all it takes to convert a visitor to a customer is a last-second offer before they leave. An exit intent offer will pop up just as your visitor is about to leave your site or close the tab, presenting them with a final offer to purchase.
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