Despite a tricky year, John Lewis also pointed to the Black Friday period as a point where it managed to see an increase in interest year on year - something that seemed to be borne out across the country, and we've been busy predicting the brand's efforts in our John Lewis Black Friday deals page. That traffic was also nearly half the time on a phone - according to Picodi.

This year could be a different story though. But with Brexit dragging on and a state of uncertainty remaining over where the country will be with regard to the EU when Black Friday hits, it's having a knock-on effect for stock levels, import plan and warehouse management for delivery. Given Black Friday is as much about big-ticket items as anything else, and many will want to prep their year to plan for when to buy a new laptop, TV or iPad, we've pulled out the research to let you know precisely what to expect this year.

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Black Friday began as a US tradition started and is always the Friday immediately after the Thanksgiving holiday, which is how we arrived at the date of November 29 above. The two used to be quite distinct in terms of their capability for offering deals: Black Friday, being so soon after Thanksgiving, was the chance to shake off the turkey sweats and head to a retail store and wrestle with others to nab the advertised bargains. However, the length of time that the sales lasted was the real story of - in the UK, most retailers started their sales far earlier than before to spread the load on their sites, leading to many UK consumers to wonder when Black Friday actually was , given there was no 'day after Thanksgiving' to hang a date around.

This meant frantic Googling of 'when is Black Friday? Research from Picodi suggests that the most active shopping period will be from 5PM this year - so get in earlier if you want to grab your bargains while stocks last. That spending peaks at around PM,.

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As mentioned above, the fact that consumers focused in on Black Friday meant that Christmas sales fell as a result - so the discounts are only going to pile into that period as retailers follow the trends of when people are buying. Rhian Murphy, head of retail sales at the ONS, told the BBC : "Following the increased growth in November, where shoppers snapped up more Black Friday offers as they continue to bring forward their Christmas shopping, retail sales weakened in December".

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It was so good that our US Phones Editor instantly bought two for his parents. It was a deal matched on Amazon Prime Day this year - meaning we could see even lower prices on Black Friday as the tablet hasn't been upgraded in Apple has shown us the new iPad for , which is actually great news if you want a new tablet - retailers are running through the stock of the iPad , and already we're seeing discounts for the tablet, making it ripe for a big impression on Black Friday this year.

Also, the new iPad MIni and iPad Air which did launch will get nifty drops too from various retailers, we believe. The iPhone XR was one of the biggest sellers in as well, with discounts appearing instantly on contract even though it was a newer phone, and with the iPhone 11 replacing it this year, the chances are we'll see wicked discounts for both these phones for Black Friday That said, this year's AirPods will still likely get a discount as there's not a huge amount new inside and we're expecting to see a lot more of a reduction for these much-wanted products in As with iPhones, so with Galaxies: not just the S10 but the new Note too.

Prime Day showed us that Samsung is willing to drop the price of both the S9 and S10 - and even the Note 9 - as the brand prepared to refresh its entire range in the next months. What did we see on Prime Day this year? There were huge improvements in the amount of Ring and Blink devices sold, as well as Eero mesh routers - it shows that as the influence of Amazon's own devices grows, the same discounts get applied to Amazon's sales period which includes Black Friday.

Amazon has launched a raft of new devices this year as well, refreshing nearly every element of its Echo range and adding in some new conceptual ideas too.

Black Friday could see more of a buying push in the UK though, as it falls later in the year - this means more people will have been paid when the buying weekend rolls around and could be willing to spend a little more on gifts. The key question, as posed above, is about how Brexit might alter things in the UK - will retailers be forced to lower sales or reduce staff in a bid to counter the cost of a no-deal exit from the EU?

Black Friday has fallen into a rhythm, so some predictions are safe bets:. Black Friday is one of the most important times of the year for TechRadar - we spend weeks ahead of the big day or weekend making sure the whole site is ready for people looking for the information they need to help them make the right buying choice.

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