In fact, the average consumer packaged goods CPG redemption rate for print at home coupons was This large gap has existed since paperless coupons were introduced, and remains mid-way through The differences may seem puzzling at first — but they need not be.

Redeemable Anywhere. This makes them flexible for the consumer as they plan their shopping.

Coupons and Social Media

As long as a retailer can accept traditional paper coupons, consumers can almost always use print at home coupons as well. As a result, consumers are only able to redeem these coupons at stores that have enabled point-of-sale systems to accept the offers. This influences coupon usage — 77 percent of shoppers select stores based on where they can use paper coupons, in contrast to only 20 percent of consumers who have increased their shopping at stores accepting paperless coupons 2. Consumer Engagement.

Nearly half of all consumers prefer mobile coupons versus printed paper coupons. Consumers are willing to make a tradeoff between the amount of discount a coupon offers and frequency of use, concluding that single-use coupons work best. CodeBroker Mobile Coupons drive purchases and customer engagement through on-demand offers, SMS list promotions and in-app promos. CodeBroker Text Message Marketing with SmartJoin combines advanced SMS marketing capabilities with ease-of-use to help marketers rapidly build and market to subscriber lists and loyalty membership securely and at scale.

The CodeBroker Mobile Loyalty Experience Engine gives loyalty marketers a true omnichannel approach to mobile loyalty program member acquisition and engagement. Learn more at Codebroker. This article originally appeared on PlacePunch and has been republished with permission. Find out how to syndicate your content with B2C. Join over 50, of your peers and receive our weekly newsletter which features the top trends, news and expert analysis to help keep you ahead of the curve.

Adam — good article and I agree with your observation that timing and context are key. So, I think, not only timing and context, but also targeting the right customer.

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