But take note, consumers will switch stores if they find a better deal. The takeaway? A coupon can definitely give a customer the push they need to try a new product and will hopefully be the start of a beautiful new relationship. Entrepreneur Media, Inc. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site both directly and through our partners.
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Get heaping discounts to books you love delivered straight to your inbox. Sign Up Now. Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level. Join Now. About half of them used mobile platform to purchase a product availing a coupon.
Mobile platform to fuel demand for digital coupons in India
This clearly indicates that digital coupon market is growing strongly and consumers are shifting to mobiles for redemption of digital coupons. The digital coupon market in India is bound to head the U. Considering that smart phones are reaching to the masses with manufacturers like Micromax, Lenovo and Lava offering smart phones at very competitive prices, buying on mobile platform has picked up tremendously.
In fact this segment will emerge as the strongest medium to push the demand for digital coupons in the country. India will overtake the U.
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A good example to reflect the demand for shopping on the digital platforms is the recent festive season sales of e-commerce companies like Flipkart and Amazon. Both the companies recorded six-digit sales figures within hours after the launch. Flipkart reported to have sold one million products with 6 million customer visits in the first 10 hours of opening the sale.
The fact is that mobile apps of all these e-Commerce companies are hugely popular are likely to contribute significantly to these numbers.
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What makes us optimistic about the growth of digital coupons and mobiles emerging as the catalyst of its growth is the smartphones that let the users access the deals on the go and can offer coupons that are relevant to a consumer depending on their location, behavior and time liness. Mobiles also offer players like Shoppirate.
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Digital coupons also offer an opportunity to companies that have no or little online presence an opportunity to compete with the growing e-Commerce entities by using platform like ours to increase sales.