Next comes the creative, which is the ad itself.

12 Clever Social Media Promotion Ideas You’re Not Using

Facebook pre-populates the creative with text and an image drawn from your cover photo and page description. Edit this information to create an ad that will drive results. Previews of how your ad will appear on desktop, mobile, and Instagram are shown on the right. Next, choose a call-to-action button. For instance, if users tap Call Now, their phone will dial your business.

Get Directions takes them to a map with directions to your business and Save lets them save your location so they can easily visit another time. Finally, set the budget and duration for your ad, as described earlier for a boosted post. Your ad will go through the review process and then go live after approval.

Facebook Messenger bots offer amazing potential for marketers because visitors can subscribe to your Facebook page with just one click. Bots are a convenient, simple way to share information about launches and sales or deliver vouchers. In addition, the open, read, and click-through rates for these messages are huge compared with the equivalent email open rates.

Check out the experiments carried out by HubSpot. There are quite a few tools that will build a bot for you without you having to do anything more complex than type in some text. Not only is this a great way to build awareness , drive foot traffic , and boost sales , but it also has the added benefit of allowing you to continue to communicate with Messenger subscribers.

Setting up a chatbot for your business is simple. First , create a free ManyChat account. Then go to your dashboard and click on Growth Tools.

In the Facebook Comments window, click the Select a Post button and choose the post you want to activate. Keep it simple and include variants that you might expect, including typos. Now type the message that will be displayed to ask users to reply to subscribe. Edit the generic message as needed to fit your business needs and appeal to your customers.

Edit the default opt-in message provided to suit your business and welcome new subscribers. ManyChat gives you the option to add subscribers to a sequence. A sequence is a series of messages you create within ManyChat to share tips, build relationships, and deliver information based on what the subscriber really wants.

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Check out this article for more information on building sequences. You can deliver the voucher or offer code by attaching it as an image or including the redemption code in the message. Also be sure to tell subscribers what to expect from you.

The built-in preview lets you see what your message will look like to the recipient. Combine this technology with a boosted post for even more impact and just wait for things to really take off. Want more like this? Explore Facebook for Business! So there you have it! Try these three simple but effective Facebook marketing tactics to promote your local business. What do you think? Which tactic will you try first? How do you promote your local business on Facebook?

Please share your thoughts in the comments below. Get this free report and never miss another great article from Social Media Examiner. Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer Share. Wondering how to drive leads and customers to your storefront? The Boost Post button will appear under most of your Facebook posts. This is a two-part process: Publish a post on your page that will encourage people to take the action you want.

Create Your Post. Don't miss this event! Julia Bramble, an ex-forensic scientist, is a social media strategist, speaker and trainer. Her focus is the human behind the digital and business growth through creating connection. Enter your email to get our free report: Website.

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Terms of Use Privacy Policy. This is the latest in a series of recent updates to Facebook business Pages. Here's a look at some of the feature's highlights, plus tips from Facebook on how to best use it. To promote a Page post, navigate to the update status box and type in the post details. At the bottom of the box, click on the Promote drop-down button and set your desired budget.

This budget is a lifetime budget and not a daily budget. Posts that are eligible to be promoted include Page posts you've created in the last three days: status updates, photos, offers, videos and questions. To promote a past post, click the Promote button just below where people can add a comment, select a budget and click Save.

If you need to, you can change your promoted post's budget. Then click Save. Your new budget will go into effect immediately. Once your promoted post is live, it will appear in news feeds with a "Sponsored" label on the bottom. Check out CIO. When you create a post, you have the option to target a specific location or language from the "Public" drop-down menu under the sharing tool. Targeting an audience based on location or language will likely decrease the estimated reach the post has, however.

On the next form, enter in the location you want to target. Then click Okay to finish. To pause a promoted post, go to your Page timeline and find the post you're promoting. At the bottom of this page, click on the "Stop Promotion" link. Your promotion will be updated and the button will say, "Promotion Paused.

What are promotional codes?

Soon after promoting a post, you'll be able to see its performance at the bottom of the post in the links to the left of the Promote button. Hovering over the link to the number of people reached will give you more information about the people who saw this post, including information on your organic reach, viral reach and paid reach.

Hovering over the percentage link will give you insight into the total percentage of people who like your Page that you reached through the promotion. Your promoted posts will be billed to the same account you designated in your Ads Manager. You can view your primary funding source as well as access invoices from the gear-icon drop-down menu in the "Promote" button, or from your Ads Manager.