Their value does not imply the responsibility of the stakeholders neither the author nor the person responsible for monitoring the project.

Finally, I certify that I have carried out this project at the end of the study, based on the relevant sources mentioned in the bibliography used. Some images have been put to reinforce the credibility or justify some says. Mario Weitz for its help and advices And support while I was undertaking this project. Finally, I thank all the professors who taught us during This academic year thanks to Whom this project was Made possible.

What sets a Marketplace apart from B2B ecommerce sites is that fact that a marketplace is an aggregation of sellers and their inventory. The medium grew with the increased availability of internet access and the advent of popular online sellers in the s and early s. Amazon began operating as a book-shipping business in Jeff Bezos' garage in EBay, which enables consumers to sell to each other online, introduced online auctions in and exploded with the Beanie Babies frenzy. These new means of communication allow companies to communicate directly with their consumers, to improve their experience with the aim of influencing their behavior and purchasing process positively.

Indeed, the subject focuses on all the online marketing actions that the company jumia Cote d'Ivoire can undertake to be profitable. In order to do this analysis properly we are based on a market research that had been carried out by JUMIA on its consumers. We made conclusions based on the results of the market research and then proposed solutions. Their goal is to: give to their customers a fantastic experience by buying quickly without stress. Indeed the main mission of JUMIA is to improve and facilitate Africans daily life by creating a world connected through the internet.

It offers multiple choice of products to its customers fashions, appliances, electronics, and other products like concert tickets.

Concerning its Short term objective Jumia Cote d'Ivoire wants to extend its business throughout Ivory Coast, to allow customers who are in remote cities to take advantage of its services, to achieve this objective it started creating hubs in some cities. Jumia Cote d'Ivoire wants to be the reference number 1 e-commerce company in Ivory Coast, keeping its leading position by opening a service adapted to the needs of its customers.

With the growing trend of e-commerce, jumia. CI, Our goal in writing this report is to do the external and internal analysis of the company with the aim of detecting dysfunctions or weaknesses using the strategic swot analysis tool, after this step we will fix our Objectives on which we want to work, after finding the appropriate strategies to be used for each objective set, drawing up the action plan, the budget and Plan B. Estimates of electronic commerce on the African continent indicated low penetration in participation digital international trade.

According to the famous eMarketer site web in the international trade on African platforms in B2c accounted for only 2. This observation is very tragic because despite the growth of its population, e- commerce is still stagnating in Africa. However it remains an opportunity as this potential Africa and its consumers is untouched.

Also the advent of Internet which is an essential tool of e-commerce is booming, Telecommunication companies are in a vicious circle as regards the improvement of Internet networks. They are in search of a solution enabling them to dominate the market and to be the best, Now Africa has gone from 3G to 4G thanks to the huge competitions that regulates the market. We noticed that internet advent push some companies using the traditional distributions networks to opt for online one in order to reach the new target connected consumers.

This proves that the most telecommunication companies improve the quality of Internet network in the different regions, the number of Internet subscribers will increase and the African e-commerce platforms will be increasingly visited. All of these informations shows that there is untapped potential in Africa, which mostly encourages foreign investors to work with local companies to develop African digital commerce.

Today, E-commerce has become a must in Africa, many African digital companies have recognized its great potential by continuously developing new strategies to develop it and get it adopted by local consumers. Also aware of its delay concerning the advent of the digital compared to the western continent, Africa and its entrepreneurs are in a dynamism of perpetual research of numerical innovation. Indeed, companies are developing new ways and However, many African countries are in phase with e-commerce whose economy is supported by this activity picture1.

Indeed, the rise of increasing digital literacy, the growing adoption of mobile phones, the expansion of the Internet, and the investment of companies in local e- commerce platforms have helped to amplify the advent of purchases Online in some African countries such as Nigeria which is considered as the leader of regional electronic commerce, Ivory Coast, Senegal, Morocco ect.

There are, however, several barriers for companies operating in this field. The company is active in several African countries, including Ivory Coast. Even if In Ivory Coast the company is the leader at the local level, it still encounters difficulties in deploying and exploiting all its potential in the various Ivorian regions. The company is Following a little bite the business model of Amazon which is the conquest of new market, the company mother Jumia extended its business throughout the Africa, its why it is called the leader of e-commerce African.

Company uses many strategy promotions to attract customers. Company have many competitive advantage that ensure its leader position in Ivory Coast that are: The efficiency of its services Reliable and secure payment Attractive and easy to use website Perfect customer service Diversity of product offered The platform offers several online services that are: Jumia market marketplace , it allows sellers to open their own shop on jumia and sell and manage it the one we are working on.

Jumia travel offers different destinations with competitive prices. Jumia food, allow customers to book food online, Jumia Deals, its Classified ads website in Madagascar Jumia house, its customers to purchase, sale and rental of private property online ect. At the heart of this sector, ecommerce has become an essential channel for physical exchanges, the advent of 3G in Ivory Coast, increased the number of Internet users.

The internet users has exploded with a particular interest for the social networks that are much frequented.

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In Ivory Coast the infrastructures allowing the telecommunications companies to operate are available and relatively in good condition, to complement this asset the explosive growth of the Internet solidifies the development of e-commerce. In fact, over the last three years, the number of computers connected to the Internet Ivory Coast has increased considerably, in that This growth has attracted foreign companies such as Kaymu, Carmudi jumia, specializing in e-commerce, who have settled in the Ivory Coast and are experiencing a breakthrough in the market, notably by launching mobile applications in order to facilitate Access to services such Among the online sales Website in Ivory Coast, Jumia is the leader.

The peculiarity of these e-commerce sites is the ability to pay on delivery. In two years, in terms of the turnover Jumia was multiplied by five. Also this growth allowed the banking system to adapt their offers, in fact the banks have also implemented banking services by telephone and using the Internet network or by simple message in addition to the ATM services.

In , according to the results delivered by the group leader, it is about a microwave per minute that is sold on the platform. CI in order to improve what need to be and make the company profitable by increasing its sales. The various elements that they take into account as well as their brakes and motivations market study realized by the society jumia. Ci with its consumers. Overall, the most active are young people students, trainees, workers who are looking for a stable fianacial situation, or are already stable. Purcahse based on gender This finding disapproves the saying that the feminine gender is much more inclined to shopping than the masculine gender.

However how can company galvanize women, increase their implications in online shopping?

This is why we believe it can take advantage of its leadership position to increase its market share in other cities sub-regions. What should jumia do to increase sales? The resolution of this problem is quite simple, we believe that firstly the company must: - Establishing advanced logistics at competitive prices, most of the time the factor that discourages customers in cities away from capital is the cost of transport, often more expensive than the product itself.

If the company puts in place a service that will ensure to deliver to these customers without the costs being exorbitant we think that it will be able to increase its sales in its areas. CI to increase its sales, to get into the details of this goal which is generalist, we will based on the information collected on jumia consumers purchase trends. The opportunity offered to jumia translates into this question: How should the company increase its sales in other cities outside Abidjan?

Indeed thanks to a market study conducted by the company medianet. The Bandama region comes second with over 55, users, or 1. The region of bas-Sassandra has 53, users, it remains neighboring bandama with a user percentage of Facebook 1. With the data we have collected on these different regions we can develop a campaign on Facebook to increase brand awareness with Facebook ads by selecting the different regions, which leads us to our second objective. Based on the consumer trend research of jumia we noticed potential buyers were men, but the number of female goods offered by the website is higher than men, then we think about proposing a strategy to raise the level of sales of the feminine goods.

This customer will be able to go to take its package in a deadline of 1 day after submitting and paying online in a fast corners store to pass this deadline he would have to pay a daily maintenance fee. To do this we think about system of miles as in the aviation sector creates a fidelity card system with miles to not only keep customers from its first purchase but push them to repeat the purchase action in the Profit of more miles that will serve him or her to purchase a product or to transform it into a coupon.

Increase brand awarness and e- commrce trust in sub-regions Facebook and outdoor ads targeting the differents regions consumers Display ads on facebook; Filter, by region, age, interest, and set the budget of facebook action.

Concerning outdoors ads just put them in public, wellknownand most visited place shopping center, main street Increase women purchase Creat special women sale events Event woman day in last week of every 3 month paid period ; promote women stuffs, make a raffle with reward promotion code to spend on the websit to increase the sale use emailing, phone message. Improve delivery service Fast corner store creation Be in agreement with some super markets to avoid to build a physical store just for package collection, it will be a win win collaboration with the supermarket because jumia will generate traffic in their store, the only of jumia in these action will be: hire a sale agent to keep the package Consumer loyalty strategy Loyalty link to rewards Online loyalty card creation: allows to customer to accumulate loyalty points on a virtual discount card to exchange against benefits on a next order.

It was founded in Lamudi is a global property portal. This leading real estate marketplace offers sellers, buyers, landlords and retailer to sell and rent properties online. It brings together car showroom, dealers and individual buyers and sellers into the same platform.

It makes the car shopping experience simple and hassle free. Buyer can compare the price of cars, models based on their budget, lifestyle. Sellers also get benefit to give ads on the carmudi. It is a non-stop meal solution provider which lets customer to select or buy a meal from their favorite restaurant. Foodies across the city can order food through website, mobile app. They provide home delivery service within a short period of time in home and office and enjoy there meal.

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This is an online platform that allows customer to buy the branded products.