National companies partner every day because it's an excellent ad tool to reach new customers and cut the advertising costs at the same time. But partnering isn't just for corporate giants.

Going in with other businesses helps you save advertising money while increasing your exposure to customers. Your newsletter shouldn't be used to send ads to your customers, though. Use your newsletter to provide your customers with valuable information that makes you the company they remember when they're ready to buy.

Don't ignore the radio as a means of communication. Yes, times have changed, and it is not in the same league as it was 40 years ago. But, there are still millions of people out there listening to public radio, and ad space is cheaper than it has ever been.

You can have the radio station create the ad for you which can result in dubious quality ads , or you can hire an agency to do it for you. There's always the option to do it yourself, too, and if you have a family-owned business with a friendly feel, your own voice can be a great selling tool. There are plenty of non-profit and not-for-profit advertising strategies and tactics that you can take advantage of.

For a start, you can ask professionals to donate their services for free, or a reduced rate at the very least. There are special services available only to non-profits, such as Facebook's "Donate Now" button. Even if you're not a non-profit, consider partnering with one to spread the word about your business and their cause at the same time.

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