This is a very effective strategy because you can design a distinct Prime Day landing page and tailor your brand store to highlight your Prime Day specials. As a bonus, you can easily share the brand store in your external outreach campaign via social media and email.

Please note: This strategy is only for new products or those you have not advertised yet. Please note: This strategy is only for experienced Prime Day advertisers. Go here to find out more about Ad Scheduling Dayparting with Sellics. On Prime Day, your campaign budgets might run dry quicker than expected. If you follow this guide, your sales will increase significantly on Prime Day — which can boost your Amazon bestseller rank BSR , causing increased sales to continue well into following weeks the so-called halo effect.

Your investment needs protection, and by stocking up on your best products, you show your customers the reliability of your brand. Last but not least, go the extra mile and tell everyone about your jaw-dropping deals: Use AmazonPrimeDay and a link to your deals in email blasts, social media posts, and paid traffic.

Experience is a harsh but illuminative teacher. Now you know which parts of your Amazon business need improvement. The most likely pitfalls will be your inventory replenishment, using the right keywords to reach your target impressions, and optimized content to convert all that extra traffic into buying customers. A steep increase in sales usually comes with an increase in customer engagement — be prepared to answer many more questions, but also to handle more returns and refunds.

Content Marketing Manager at Sellics. Keep reading and commenting -- We love to hear from you!

Prime Day 12222 in numbers

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The Best (and Worst) of Amazon Prime Day 12222

Get Started. Robin Hanna. But since you asked, it's almost guaranteed that Amazon will discount its own devices heavily and if is anything to go by some of those discounts will appear in the weeks leading up to Prime Day and some will continue after Prime Day has ended but the lowest prices will be reserved for Prime Day itself. Prime Day could also be an amazing time for anyone looking to snap up the current generation consoles — the PS4 and the Xbox One. That's because the PS5 and new Xbox Two will be coming in time for Christmas so you can expect stock of the current consoles to get some hefty price cuts in the months leading up to the release of the new consoles.

That should please gamers as console deals were rather thin on the ground over Prime Day We know from our own data that Amazon devices were hugely popular this year, which is hardly surprising given the massive price drops they saw. Shop more Amazon deals. According to Amazon, Prime members worldwide purchased more than million items throughout Prime Day, making it the largest shopping event in Amazon history. We also have some interesting data about Prime Day from market intelligence firm Numerator who surveyed Prime Day shoppers to get a picture of how the event went.

We know that shoppers looking to buy into the Amazon ecosystem that's Amazon devices like the Echo, Kindle, Fire TV sticks and tablets and Ring Video Doorbells were offered some really good deals.

Echo, Fire TV, and Kindle products were all offered at the deepest discounts seen to-date. Hitwise provided further information as to the success of Prime Day , suggesting that it's a shopping event that Amazon is not going to abandon any time soon. According to the market intelligence firm, online visits, transactions, and sign-ups all spiked in key markets. Over 80 thousand people signed up to Prime each day over the hour period. Hitwise says that in the US, the Nintendo Switch was the most searched product, overtaking the still popular Instant Pot.

Searches for the Ring doorbell grew significantly this year due to a deal which bundled it with the Echo Show both Amazon products. Interestly, it seems that the Amazon Prime Day effect extended to bricks and mortar stores, too. To order something by voice, just say to your Alexa device, "Alexa, what are your deals" followed by "Alexa, add [the item] to my cart. Amazon Assistant is a free browser plugin for Chrome, Firefox, Internet Explorer, Safari, and Microsoft Edge that lets you watch for product comparisons.

It provides shortcuts to popular Amazon hubs, and issues desktop notifications when deals that you're watching go live. Amazon also has its regular " Gold Box Deals of the Day.

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If Prime Day is like last year's event, there will be new deals going live every five minutes, including "Lightning Deals", which are limited-time and often end in minutes. Amazon typically gives Prime members minute early access to certain deals, though all deals are only available while supplies last. To stay on top of these different deals, use Amazon's app, where you can view most deals 24 hours in advance and sign up for alerts. You can also go here to see deals you're watching, and you can get the deals delivered to you via Amazon's daily deals email.

Did you know Amazon. There's actually an entire hub on Amazon where you can find coupons for electronics, pet supplies, toys, and other items. Just go to Amazon. When you find an item you want to buy, click on the "Clip this coupon" button near the price to clip the coupon. When you're done shopping, go to your cart and check out. In the cart details, you will see the coupon amount deducted from your total. If you want to check a deal's price against what Amazon has charged in the past, try CamelCamelCamel.

It's a free Amazon price tracker that monitors millions of products and serves up their price history. Wikibuy is an extension for Chrome that lets you check to see if a deal is at its lowest price on the web. Another extension is Honey. It instantly informs you if any third-party sellers have the same product for a lower price.

Also check out the site PriceGrabber or the extension PriceBlink, both of which let you see if an item is cheaper elsewhere.

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Finally, be sure to check other shopping sites. Walmart , Best Buy , and other retailers have been known to roll out their own sales on Prime Day in an attempt to lure shoppers. Disclosure : ZDNet may earn a commission from some of the products featured on this page. How to get an Amazon Echo Dot for 99 cents.

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