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That's why you can expect even more Black Friday deals to be made available but, and here's the kicker, you can't expect many of those deals to have large numbers of units available at all. So while there will be more products discounted this year, stocks are not predicted to rise significantly if at all, meaning that the enhanced competition created by those bulging pay packets is going to lead to many offers selling out incredibly fast. As such, the best Black Friday deals hunters will not only know what they want but also just where and when to get it.

And there is no easy way to do that, aside from doing you research such as consuming all the valuable tips in this guide and making sure you remain deals-ready from mid-November through to mid-December Lastly, for UK shoppers, there is also the fact that Brexit is a consideration this year. Whether or not the UK leaves the EU with a deal or not will, almost certainly, affect what deals are offered by retailers. Hopefully UK deal hunters will know more come October Right now Amazon hasn't confirmed when its Black Friday UK deals event will run in , however we are guessing we will see it operate from the Friday before Black Friday November 22nd and continue until the Friday after it December 9th.

In this time window Amazon's Black Friday Deals Store will be open, with products across every category receiving crazy Black Friday discounts. We're expecting even more deals than on Amazon Prime Day this year, which as noted above was the biggest sales event in Amazon's history, so you should expect BIG things. A steady stream of Amazon "Deals of the Day" will also drop every 24 hours and there will also be thousands upon thousands of "Lightning Deals" dropping every day, too.

Lightning deals are special limited time and stock deals that, as you would expect from the name, sell out very, very quickly indeed. New Lightning Deals will land every 5 minutes, though, meaning that providing you are prepared and ready to strike, you're almost guaranteed to land the tech you want. And talking of Lightning Deals, as well as many of the best products in the Amazon Black Friday Deals Store, there's one sure fire way to guarantee you're among the first in line to score them… Amazon Prime.

Amazon is one of the very best places to land amazing Black Friday deals, so be sure to check out our dedicated Amazon Black Friday deals what to expect guide , as well as our highlight predictions below. Last year during the Black Friday sale it was Amazon's own devices that saw some of the biggest discounts, a fact that led to them being snapped up by eager deal hunters. The same was true during Amazon Prime Day , too, so we think it safe to say that shoppers should expect sizable price slashed on Amazon Echo smart hubs , Fire tablets , Kindle e-Readers and Ring video doorbells.

Last year, for example, large 4K TVs from Philips, Samsung, Sony and more had hundreds of pounds slashed off their prices.

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And many of these TVs were models, too. This year, with the PS5 and Xbox Two due next year, we're expecting crazy console bundle deals from the retailer, and with the release of the Nintendo Switch Lite, we're also expecting the original Switch to get a fat discount, too. Finally, another big area where we're expecting big discounts is in terms of laptop deals.

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Most importantly, though, we're expecting Amazon's suite of brand new hardware, as in the products that were announced in late September , to actually get some serious discounts come Black Friday. This prediction is based on past form, with the newly released Amazon Echo Show 5, for example, getting a stunning discount come Amazon Prime Day this year, with 40 per cent slashed off its price. Amazon loves an introductory price cut, and with Black Friday seeing the retailer really pull out the stops in terms of discounts, you should expect some serious bargains.

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Seriously, we expect these products then won't hit the same discounted price point until Summer , so if you should look to move if you've had your eye on any. These products are likely to be high demand, and while we don't expect Amazon to run out, we do expect it will run out of units that it can deliver before Christmas. As such, if you are thinking of picking up some presents, we advise to move fast, rather than wait till the very end of the Black Event. To save you time we've linked to all these hot new products below, as well as provided their current price points.

Simply click on the product that interests to learn more:. Getting a free Amazon Prime account is a crucial step in getting many of the best Black Friday deals. The truth of the matter is that if you want to be in on the ground floor for many of Amazon's best Black Friday deals then you need to be an Amazon Prime member. Amazon Prime members get an exclusive minute early access window to ALL Lightning Deals, which is normally the only way to grab one of the hot products before they all sell out.

Luckily, Amazon Prime is available on a day free trial , so our advice to you if you don't have a membership is sign up before Amazon's Black Friday Deals Store opens, bag the deals you want with preferential access, and then, if you don't want to continue with the benefits Prime membership delivers, then simply cancel the trial.

You won't have spent a penny, but will have bagged Amazon's best Black Friday deals. This year, though, Amazon has already confirmed that it is launching its try before you buy service, dubbed "Prime Wardrobe". This new service allows Prime members to have Black Friday deal fashion products delivered for no extra cost, where they can then try them on at home, and only actually pay for the items they decide to keep. So if you're looking for Black Friday fashion deals, Prime once more will be an essential weapon in the deal-bagging armoury.

Last year Amazon started its Black Friday sale one week before the big day, with discounts available from Friday the 16th of November. With Black Friday occuring later this year, we are therefore expecting its sales to go live, at the latest, on November The thing is, though, we're hearing quite a few whispers now that Amazon is actually going to go earlier than that, either under the banner of a Black Friday sale or not. In terms of products, last year Amazon's devices obviously were a star attraction, with Echos, Fire tablets, Fire TV sticks, and Kindles slashed in price dramatically.

Amazon was also strong through the Black Friday sales period in terms of laptops and gaming console deals, going to toe-to-toe with Currys PC World, who normally had those categories on lock.

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As we've said each and every Black Friday for the past 5 years, Amazon is also the foremost destination for Philips Hue deals, with the last even being the strongest showing ever. In terms of Amazon's Black Friday showing, current trends point to a similar showing as last year, but with an added emphasis on mobile phone deals.

We're also expecting a slight change in focus this year from Amazon's Black Friday sale to compete with the likes of Walmart and Currys in terms of smart home product deals. Naturally, Amazon will make a big play with its own Ring smart security cameras and video doorbells, however we're expecting more of push from brands like Hive, Tado, Nest and Arlo though the retailer as well.

The result of this, when partnered with an already strong deals portfolio in terms of Philips Hue deals, means that Amazon really is looking like the Black Friday deals destination for anyone looking to augment their home with smart home tech.

Black Friday deals - our promise to you

You should expect Black Friday deals to drop in the weeks running up to and after the big event, too. We're already hearing plenty of whispers about the hot deal trends for UK shoppers on Black Friday , and the good news is that there is going to be serious discounts on top tech categories. The latest Black Friday news is centered around how revenue is not only expected to be up by 25 per cent on , but to be up 28 per cent throughout the wider winter holiday season. According to a survey conducted by Yieldify , which included the views of US and UK retail marketers, this growth will be down to increased appetite for Black Friday deal hunting, and also because retailers are approaching the Black Event differently.


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In years gone by retailers have attempted to compete with each other primarily during Grey Thursday, Black Friday and Cyber Monday, dropping many of their very best deals during these days. However, many retailers are now extending their Black Event sales for weeks before and after those historically core days. According to the new survey, 85 per cent of retailers said they would offer discounts in the weeks leading up to the Christmas period, while 57 per cent said there will be offers across their entire range. Our take on this here at T3 is that deal hunters this year should plan to stay deals-activate throughout all of November and December, as it seems clear that there will be top bargains to be bagged outside of the traditional Black Friday shopping days.

Black Friday discounts could drop at unexpected times, so keep your eyes peeled. It's easy to become overwhelmed by the avalanche of deals and offers during the Black event, so being properly prepared and heading into the deal-a-thon with a clear head and a firm idea of what you want to pick up is crucial. To help you in this we've put together this small selection of tips and tricks, which will almost certainly help you have a successful Grey Thursday, Black Friday, Black Weekend, and Cyber Monday You should consider setting up tailored alerts to help you keep on top of the items that are most important to you.


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Amazon offers notifications that allow you to track price drops on relevant products, while Google Alerts and Twitter Notifications both help you keep an eye on offers across a wider range of retailers. Make sure you have push notifications turned on so you can snap these deals up as soon as they are published. Some Black Friday deals might look fantastic at face value - particularly when listed alongside the RRP or the price the product was first listed at. However, prices can fluctuate and a higher-than-usual pre-sale price can make a deal look better than it really is.

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